About Greg White, Principal Consultant:
Greg brings over 20 years of full life cycle product management and marketing experience from the information, software and e-commerce industries at companies like Experian, FICO, First American Data & Analytics, Black Knight and AltaVista. As a product manager, Greg has developed successful new products, turned around struggling ones and grown mature products through his market-focused approach. He has developed B2B products and services, consumer-facing websites and e-commerce storefronts. As a product leader, Greg brings a market focus, leading his teams to solve the key market problems that challenge target customers. Most recently, Greg built and led the Product Management team at LCPtracker, a growth-stage labor compliance software provider.
Greg has a market-driven philosophy, having observed that most successful products are those that solve key challenges in target markets. The foundation of the product should be built on understanding the needs of the target customer and communicating benefits in the language of the customer.
He is the founder of OC Product, a community of over 2,000 product management and product marketing professionals in the Orange County, CA area. Under Greg's leadership, OC Product has produced over 120 in-person events and developed one of the largest and most successful ProductCamp programs in the world, ProductCamp SoCal, an annual "unconference" where product management and marketing professionals convene to learn, share and collaborate.
Greg earned his Bachelor of Arts in Business Administration from California State University, Fullerton and served his alma mater as a member of the Mihaylo College of Business Marketing Advisory Council for three years. Greg holds a Pragmatic Certification (Level IV), is a Certified Product Portfolio Manager (Product Management University), a Certified Scrum Product Owner, and holds multiple AI for Product Management certifications.