Greg White, Principal Consultant
Greg White is a product and portfolio strategy leader with more than 25 years of experience helping SaaS, e-commerce and data-powered organizations align product investment, market opportunity, and operational execution.
Throughout his career, Greg has built and led product teams, managed complex product portfolios, launched market-leading products, and partnered with executive leadership teams to improve strategic alignment, revenue growth, and product delivery effectiveness.
His experience spans established enterprises and growth-stage companies in property technology, fintech, data analytics, and compliance companies navigating growth, modernization, and operational complexity.
Greg’s work is grounded in a practical, market-driven approach to product leadership. Rather than treating product management as a feature delivery function, he focuses on helping organizations make better strategic decisions about where to invest, how to prioritize, and how to align product execution with measurable business outcomes.
In addition to consulting and advisory work, Greg is also the founder of OC Product, a Southern California product leadership and networking community focused on professional development, strategic product thinking, and peer collaboration within the product management profession.
Selected Experience Highlights
Leadership Philosophy
Greg believes successful product organizations are built through strategic clarity, disciplined prioritization, market understanding, and strong cross-functional alignment.
Many organizations struggle not because teams lack talent or effort, but because product direction becomes fragmented by competing priorities, reactive decision-making, operational noise, and disconnected stakeholder demands.
His approach focuses on helping leadership teams:
Areas of Expertise
Greg’s experience includes:
Typical Engagements
Align Product Strategies partners with organizations that are:
Throughout his career, Greg has built and led product teams, managed complex product portfolios, launched market-leading products, and partnered with executive leadership teams to improve strategic alignment, revenue growth, and product delivery effectiveness.
His experience spans established enterprises and growth-stage companies in property technology, fintech, data analytics, and compliance companies navigating growth, modernization, and operational complexity.
Greg’s work is grounded in a practical, market-driven approach to product leadership. Rather than treating product management as a feature delivery function, he focuses on helping organizations make better strategic decisions about where to invest, how to prioritize, and how to align product execution with measurable business outcomes.
In addition to consulting and advisory work, Greg is also the founder of OC Product, a Southern California product leadership and networking community focused on professional development, strategic product thinking, and peer collaboration within the product management profession.
Selected Experience Highlights
- Led the development, launch, and scaling of a market-leading property data platform that generated more than $4 million in annual recurring revenue within five years
- Helped grow a SaaS product portfolio from $16 million to $24 million in annual revenue in two years
- Built and led a product management organization supporting a growing SaaS platform business
- Managed multiple multi-million-dollar product portfolios across SaaS, analytics, compliance, and data platform environments
- Partnered with executive leadership teams on portfolio prioritization, roadmap alignment, operational modernization, and growth strategy
- More than 25 years of experience leading market-driven product initiatives across multiple industries and business stages
Leadership Philosophy
Greg believes successful product organizations are built through strategic clarity, disciplined prioritization, market understanding, and strong cross-functional alignment.
Many organizations struggle not because teams lack talent or effort, but because product direction becomes fragmented by competing priorities, reactive decision-making, operational noise, and disconnected stakeholder demands.
His approach focuses on helping leadership teams:
- Align product investment with business objectives
- Improve portfolio-level prioritization and sequencing
- Reduce roadmap fragmentation and organizational thrashing
- Strengthen collaboration across product, engineering, sales, operations, and executive leadership
- Improve execution clarity while maintaining market focus
- Build scalable product management practices that support long-term growth
Areas of Expertise
Greg’s experience includes:
- Product portfolio strategy
- SaaS product leadership
- Market-driven product management
- Product organization leadership and coaching
- Product operating model design
- Strategic roadmap development
- Product modernization initiatives
- Product-market alignment
- Cross-functional organizational alignment
- Data and analytics platforms
- Property technology and property data products
- Workflow modernization and operational scalability
Typical Engagements
Align Product Strategies partners with organizations that are:
- Experiencing roadmap and prioritization challenges
- Scaling beyond founder-led product management
- Modernizing product operations and portfolio management practices
- Struggling with cross-functional execution and organizational alignment
- Attempting to better connect product work to business outcomes
- Navigating growth, operational complexity, or strategic transformation